The Real Reason Your Grocery Store Milk Gets Put in the Back

Getting some do is a proficient excuse, but nosotros plant out the existent reason they're making you walk to go that gallon.

Woman shopping milk in grocery store Shutterstock / Sergey Ryzhov
Shutterstock / Sergey Ryzhov

Have you always wondered why 1 of the most popular grocery item—milk—is in the to the lowest degree convenient location at the store?

Grocery Shop Secrets, Revealed

If you lot've e'er gone to the store just to pick upwards a jug of milk and walked out with an entire bag of groceries, yous're certainly not alone. And you can blame this grocery store secret. It turns out that supermarkets always put their milk in the back corner to strength shoppers to walk through the whole shop to get there. This increases customers' chances of grabbing other items on the way. Think you're allowed to impulse buys? Notice out here. We tin can tell, just based on your gender.

There's even more strategy involved, according to food writer Michael Pollan. In an interview with NPR'southward Planet Money squad, he speculated that considering milk and breadstuff superlative a majority of grocery lists, stores carve up the dairy and baked goods on purpose, forcing customers to cover fifty-fifty more ground.

And so over again, another theory is that the back of the store is more convenient for milk delivery trucks to admission, and putting the dairy section in the dorsum cuts the time that products are exposed to warmer temps. But what's the optimal place to shop milk, though? Click here to learn the best means to store your favorite foods.

Stores Are Set to Get Consumers to Purchase More

Co-ordinate to Paco Underhill, author of Why Nosotros Purchase: The Scientific discipline of Shopping, "Zilch in the store is by blow. Everything is by pattern." Remember about the check-out aisle—both sides stocked with candy, gum and other goodies. Stores know that people are more likely to snag a couple Kit-Kats or grab a pack of Altoids while they look for the customer alee of them to stop up. In fact, sixty pct of shoppers admit to giving in!

This isn't the only fob you lot'll observe in Aisle 5—most supermarkets have a method to organizing their shelves, as well. They place the most expensive products at eye level and put the cheaper or less pop ones at the top and lesser. It works, too: Think most the last time you bought something on the very height shelf.

Even more unsafe are the items right beneath eye level. These are the products in children'south line of sight, and they're oftentimes marketed toward kids. Recall high-sugar snacks, cereals with cartoon characters, and colorful cookies.

How Tin can You Avoid the Traps?

Nosotros all want to save money, and so how can we avert all of these grocery store temptations? A skilful start: Make a grocery list and really stick to information technology. As long as your list doesn't include "10 impulse buys on the mode to the milk plus a pack of Mentos at the check-out," you should be safe.

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Source: https://www.tasteofhome.com/article/the-real-reason-your-grocery-store-milk-gets-put-in-the-back/

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